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"Since this is essentially an alternate 'color rush' designation, we must use a secondary base color that already exists in our color palette.
Gray was the one brand color we've never leaned into, so this was a fun challenge," he said.
The Bills plan to wear the alternate uniform twice during the 2026 season, though specific game dates have not been announced.
This marks the second consecutive year the team has introduced a new alternate uniform, following last year's "Cold Front" design, which was mostly white with blue and silver accents.
The uniform has drawn mixed reactions.
NBC Sports described the helmet as having "spring-football vibes" and questioned the absence of the buffalo image, despite the design's inspiration from the Buffalo nickel.
Sports Yahoo noted that NFL teams can use up to three alternate helmets and wear alternate or throwback uniforms multiple times per season.
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The Bills will begin their 2026 training camp on Wednesday at St. John Fisher University, with their first regular-season game at the new Highmark Stadium scheduled for September 17 against Detroit.
