"YouTube Premium brings your favorite creators, artists and cultural moments together uninterrupted, and now, we’re pairing that ultimate viewing experience with Peacock’s expansive lineup of live sports like Sunday Night Football and the NBA, blockbuster Universal movies, and original series."
"With this agreement, Peacock accelerates its next phase of growth by bringing the service to millions of YouTube Premium subscribers, driving long-term value for our business," said Matt Strauss, Chairman, Media Group, NBCUniversal.
"Combined with our YouTube TV extension, this agreement opens the door to new ways for audiences to discover, access and deepen engagement with NBCUniversal's industry-leading content."
"This partnership with NBCUniversal is a great example of how we can grow YouTube’s subscription business alongside our key partners," said Mary Ellen Coe, Chief Business Officer, YouTube.
"By bringing Peacock to YouTube Premium, we're giving our members an incredible lineup of content while also connecting them to the creator ecosystem and cultural moments that fans can only find on YouTube."
Extended Distribution and Production Collaboration
In addition to the core streaming bundle, the agreement extends NBCUniversal's multi-year distribution deal with YouTube TV, securing linear broadcast carriage for NBC networks.
NBC Sports will also serve as a production partner for select live sporting events hosted on YouTube.
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NBCUniversal’s international streaming brands, Universal+ and Hayu, will expand their reach through YouTube Premium in select overseas markets.
