The most pointed barbs in the commercial are aimed at Sean “Diddy” Combs. Cheese puffs and combs appear as visual wordplay on his stage names, while a bottle of Branson Cognac is introduced with a line noting it has been aged “four years, or 50 months.”

The remark is widely interpreted as a reference to Combs’ four-year prison sentence following convictions related to interstate prostitution charges.

As the ad closes, 50 Cent ties the jokes together with a direct pitch, reminding viewers that DoorDash “delivers beef,” before raising the cognac bottle once more. The final screen settles the question of accountability with a blunt caption: “50 Cent is.”

The commercial condenses decades of rap rivalries into a single Super Bowl moment, turning personal grudges into punchlines and ensuring the artist’s trolling legacy remains firmly intact.