ICC Chairman Jay Shah called the event a landmark moment for women's cricket and the most exciting ICC Women's T20 World Cup ever staged.
Shah explained the London street event aimed to generate public engagement across the UK before competitive play begins.
"This will help elevate the buzz and excitement around the event, providing the final boost to the anticipation for the tournament before the first ball is bowled on June 12 in Birmingham," Shah said.
The ICC leadership emphasized the expanded format aligns with strategic goals to diversify cricket participation globally.
>>> Scaloni Builds Strong Argentina Squad to Defend World Cup Title
"This event is another expression of the ICC's commitment and belief linked to the agenda of building a more inclusive, global game," Shah said.
Commentary team members expressed high expectations for the quality of play and the tournament's broader impact.
"This is the biggest ICC Women's T20 World Cup ever, and it feels like a real milestone for the game," said Mel Jones, former Australian cricketer.
Jones noted the comprehensive broadcast coverage would showcase the rapid competitive evolution of the international game to global audiences.
"This tournament is a fitting celebration of how far women's cricket has come, and through our broadcast, fans everywhere will experience the skill, drama and emotion that continue to drive the sport forward," Jones said.
Former players also pointed to rising competitive parity among the international squads entering the group stages.
"The depth of talent across the 12 competing teams is remarkable.
