A new study from iSeeCars confirms what many have suspected: the automotive world is increasingly monochrome.
In 2025, a staggering 80.4% of new vehicles were painted in grayscale colors—white, black, gray, or silver.
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White remained the most popular choice at 25.7%, followed closely by black at 23.4% and gray at 22.9%.
Silver accounted for 8.4%, pushing the grayscale total past the eight-in-ten mark.
This represents a dramatic shift from 1996, when grayscale colors made up just 47.3% of vehicles.
Gray saw the biggest surge, jumping 528.4% over the past three decades.
Colorful Holdouts: Sports Cars and Blue
The only non-grayscale color to break into the top five was blue, with a 9.1% market share.
Red followed at 7%, while green managed just 2.2%.
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Sports cars remain the most colorful vehicle category.
Only 63.6% of sports cars were grayscale in 2025, with blue capturing 15.5% and red 10.8%.
Even purple held a 1.8% share in that segment.
At the other end of the spectrum, trucks were the most grayscale category at 83.5%, up from 43.4% in 1996.
SUVs and passenger cars also showed high grayscale rates of 79.3% and 80.7%, respectively.
Colors like gold, purple, brown, and beige have nearly vanished from the market, each declining by more than 70% since 1996.
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While the study does not pinpoint a single cause, experts suggest that dealerships favor grayscale hues because they appeal to the broadest range of buyers, making inventory easier to sell.
