Pattaya's nightlife reputation dates back to the Vietnam War era. Despite efforts to rebrand as family-friendly, the city remains a hub for adult tourism.
Commercial adult services are illegal but openly practiced, with inconsistent enforcement.
According to the Manushya Foundation, adult service workers face homicide rates 17 times higher than the general female population.
International visitors are a significant source of demand for child exploitation in the region, per a Bond Law Review article.
Laura Parker of Exodus Road said the normalization of buying sex makes trafficking harder to detect.
Greg Bradley of Destiny Rescue Australia noted that children rarely enter exploitation by choice but are groomed or coerced.
Donhomla's funeral drew hundreds of mourners in Kalasin.
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Her father, Thongchai Donhomla, told Reuters he struggles to accept the loss, saying his daughter always helped him despite having no mother.