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"Initially there’ll be digital rewards, like keeping a streak going for three months.
Over time, there’ll be other kinds of rewards – medals, T-shirts, but also discounts and rewards," Foster explained.
Health officials designed the framework to mirror popular commercial fitness loyalty systems, integrating movement naturally into public routines.
"Physical activity should be part of everyone's daily life choice.
Movement 26.2 is about exactly that - making movement part of everyday life again in a way that feels simple and achievable for everyone," said Sir Jim Mackey, NHS chief executive.
The initiative represents a concrete activation of commitments outlined within the broader NHS 10 Year Health Plan.
"By helping people build regular walking into their daily routines, we have a real opportunity to improve physical and mental wellbeing and help people live longer, healthier lives," Mackey added.
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Provisions are currently being developed to ensure the tracking platform remains fully accessible for individuals living with disabilities.
