"For the first time since the game turned professional, fans have unprecedented free-to-air access to international rugby, including every England fixture for the next four years on ITV.
This level of exposure for the sport, and major investment stands to be transformational for rugby," the source added.
An ITV spokesperson expressed satisfaction with their multi-channel weekend lineup.
"We are pleased that ITV is able to offer a weekend of free-to-air coverage of top international live sport across ITV1, ITV4 and ITVX, delivering comprehensive coverage for viewers," the spokesperson said.
On the field, head coach Steve Borthwick's England squad enters the match as underdogs following a challenging Six Nations campaign where they suffered four consecutive defeats.
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The English squad will miss influential captain Maro Itoje and injured scrum-half Alex Mitchell, forcing Jack van Poortvliet and Fin Smith into prominent starting roles against the reigning back-to-back world champions.
