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"Players need to start doing that because we don't make enough money.
Even now, after the CBA, we don't make enough money to retire and not do anything once we're done," she said.
The guard also recalled a previous June 17 incident involving Connecticut guard Jacy Sheldon, which initially boosted her social media following by hundreds of thousands of followers across TikTok and Instagram.
"I will say like, sometimes my sassy means the best of me, and it worked out in my favor last year and companies, you know?
I took it, and I ran with it.
I have a great agency… then this year, I had no idea that this thing was going to take off because when I'm in it, I'm not thinking about that.
I'm just like being me, doing whatever dumb stuff that I do. It's working out," Cunningham said.
According to data provided by Social Blade, Cunningham's overall brand value experienced historic growth following these incidents, bringing her Instagram following to 1.5 million users.
"We work with some pretty big athletes that have gone viral for some pretty big things, but this has been something that I haven't seen before, this type of growth in this short amount of time… was very new territory," said Addison Abdo, senior director of management company STN.
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The July 9 game marks the final regular-season meeting between the Indiana Fever and the Phoenix Mercury for the 2026 season.
