“I’ve no idea why they’ve done it.
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It’s a shame, they’ve just invested a lot of money into their headquarters, they’re clearly investing in Halifax, but I feel with one hand they giveth and with the other hand they taketh away,” Patient said.
Calderdale Council Leader Dan Sutherland expressed official disappointment but acknowledged the bank’s continued physical presence and recent investments.
“We are disappointed that Lloyds Banking Group has decided to gradually phase out the use of Halifax Bank as a standalone brand.
We know the Halifax brand is important for many generations of local people,” Sutherland said.
He noted that Lloyds recently invested £116 million into transforming the iconic head office building at Trinity Road.
“I will be meeting with senior colleagues at Lloyds in the coming weeks to strengthen our long-term working relations,” Sutherland added.
The Calderdale Labour Group issued a collective statement saying they are “deeply disappointed” by the decision.
“The Halifax name is more than a banking brand – it is part of our town’s identity and heritage, recognised across the UK and beyond,” the group said.
“We urge Lloyds to recognise the significance of the Halifax name and to demonstrate its long-term commitment to our town and the communities it serves.
Halifax deserves to be celebrated, not erased.”
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Halifax was originally founded as a building society in West Yorkshire in 1853 and currently employs 3,000 personnel at its Trinity Road facilities.
