Lloyds Banking Group announced on July 1, 2026, that it will phase out the 173-year-old Halifax standalone brand, merging all customer accounts into Lloyds.
The transition will occur throughout 2027 without job cuts or immediate disruption.
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The banking giant, which has owned Halifax since 2009, cited efforts to streamline its portfolio as the distinction between the two brands faded.
Jas Singh, chief executive of consumer relationships at Lloyds Banking Group, assured customers that services will remain familiar during the transition.
“As Halifax changes to Lloyds, our Halifax customers will keep everything they know and love today – the same fantastic app design, the same friendly faces in our branches – even the same sort code and account number,” Singh said.
The decision has sparked widespread disappointment from local officials in West Yorkshire. Former deputy leader of Calderdale Council Scott Patient expressed strong reservations about erasing the historic identity.
“It’s a well known and well loved brand that really has defined the town, not just here but across the country and further,” Patient said.
Patient warned that the move could backfire.
“I think it might be more damaging to them than they realise,” he said, adding that the brand holds deep cultural value for residents.
“In this age of consumerism and mass capitalism it’s a shame it’s not thinking about the brand value, and the pride people have in towns and places.”
He characterized the removal as a “retrograde step” and noted the contradiction of Lloyds investing heavily in local offices while withdrawing the name.
