Toyota may have stopped building the GR Supra, but buyers clearly didn't get the memo. Or maybe they did, because nothing boosts demand quite like scarcity.
The discontinued sports car is enjoying a remarkable farewell, leaving its still-living GR86 sibling looking strangely unloved.
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Through the first six months of 2026, Toyota delivered 2,116 Supras in the US, a hefty 71.9 percent increase over the 1,231 sold during the same period last year.
June itself was equally impressive, with sales climbing 45.8 percent to 449 cars.
Production at the Graz, Austria, plant wrapped this spring, meaning buyers are snapping up remaining inventory before it's gone for good.
GR86 Can't Keep Up
The GR86 tells a very different story.
Despite costing far less than the Supra and remaining firmly in production, meaning you can order one to your preferred spec, it continues to lose momentum.
Year-to-date deliveries have dropped 26.2 percent to 4,007 cars, while June sales slipped another 6.8 percent to 754 units.
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Toyota's overall performance was much healthier.
The Toyota brand posted an 11.2 percent gain for June and is up 1.5 percent for the year so far, while electrified vehicles accounted for more than 57 percent of all TMNA sales during the month.
The company also celebrated a best-ever month for the RAV4 Hybrid and a record June for Lexus, though Lexus is down 5.2 percent year-to-date.
