The 2026 Jeep Wrangler Moab 392 shouldn't exist.
It costs nearly $90,000, returns fuel economy figures that would make some full-size pickups seem reasonable, and rides worse than countless SUVs costing far less.
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Most Wrangler buyers would probably be happier in a cheaper model.
Jeep even gave the V8 Wrangler a sendoff with the so-called Final Edition, signaling the end of eight-cylinder Wranglers.
Yet here it is, still alive, still finding buyers willing to spend serious money.
If a Rubicon X makes more sense, a Bronco Raptor is arguably a better all-around vehicle, and nearly every luxury SUV at this price point is more comfortable, why does the Wrangler Moab 392 continue to exist?
After a week behind the wheel, I think I found the answer.
Styling: Aggressive, Familiar, and Playful
The Moab package doesn't radically reinvent the Wrangler formula, but that's probably for the best.
Many modern off-roaders look like they escaped from a toy store, with giant fender flares and bizarre graphics.
The Moab mostly avoids that trap.
Every design detail has a function. The hood bulge helps the engine get clean air when traversing water or deep mud.
The stance is aggressive, with chunky tires, exposed hinges, and an upright windshield that communicate exactly what this vehicle is about.
Yet despite the tough-guy image, there's still something playful about it.
You can remove the doors, fold back the roof, drive through a mud hole, and park it outside a coffee shop.
