Disney is exploring the possibility of offering a free version of its Disney Plus streaming service, according to sources familiar with internal discussions.
The potential move is aimed at capturing audience attention amid rising competition from free video-sharing and ad-supported platforms.
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Insiders revealed that the idea was recently discussed during an internal meeting.
Adam Smith, who oversees product and technology at Disney, reportedly addressed the potential launch of a free tier during the gathering, though executives have not yet made a final decision.
Strategic Shift to Compete
The strategic shift is intended to help Disney compete against free services such as YouTube, Tubi, and The Roku Channel.
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These platforms continue to gain viewership while price increases prompt many households to evaluate their paid subscription expenses more critically.
A free tier would serve as an entry point for new viewers to explore Disney's catalog, with the company hoping to eventually convert them into paying subscribers.
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The plan currently remains in the research stage, leaving its actual implementation uncertain despite marking a notable discussion point in streaming strategy.
