Chrysler has announced plans to launch three new crossovers by 2030, marking a major expansion of its lineup.
The models will be called the Airflow, Arrow, and Arrow Cross, and are positioned as affordable, value-driven vehicles.
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The first to arrive will be the Airflow, a mid-size crossover built on Stellantis' new STLA One platform.
It will be followed by the Arrow and Arrow Cross, which will utilize proven platforms from Europe.
Affordable Pricing Strategy
Chrysler is embracing affordability with these models.
One of the upcoming crossovers is expected to cost between $25,000 and $30,000, a significant shift for a brand whose current Pacifica minivan starts at $41,495.
The last truly affordable Chrysler vehicle was the 200, discontinued a decade ago.
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All three crossovers will slot below the Pacifica in price and positioning.
Stellantis aims to quadruple Chrysler's lineup and boost annual sales to around 225,000 units, an increase of roughly 60%.
Chrysler describes the new crossovers as “value by design” with multi-energy options, offering flexibility for buyers.
The brand will focus on practical, reliable, and comfortable vehicles built for everyday life.
During an investor presentation, Tim Kuniskis stated that Stellantis “absolutely” needs Chrysler.
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He also confirmed that new Pacifica variants will join the lineup, with a recent report suggesting the Grizzly Peak concept could enter production.
