All 22 Formula One drivers will navigate the Silverstone circuit in individual Lego minicars for the traditional Drivers' Parade ahead of the British Grand Prix on Sunday, July 5, 2026.
The activation expands on a prior event in Miami, where two drivers shared larger Lego creations.
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Custom-Built Fleet
Each vehicle consists of over 28,000 genuine Lego bricks, weighing 280 kilograms total with 65 kilograms from the bricks alone.
A team of 20 designers and engineers spent over 6,400 hours assembling the fleet at the Lego factory in Kladno, Czech Republic.
The karts use standard go-kart wheels and achieve top speeds of 25 kilometers per hour.
Drivers will operate the minicars 90 minutes before the race begins at 13:30 BST.
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Emily Prazer, Chief Commercial Officer at Formula 1, said the Miami parade was one of the most memorable moments of the season.
"This year we are building on that moment to create an incredible spectacle for fans attending the British Grand Prix and for those watching worldwide," she said.
Julia Goldin, Chief Product and Marketing Officer of the Lego Group, said the reactions from drivers and fans in Miami were overwhelming.
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"Everyone asked for more, so we wanted to go even bigger this year," she said.
