"What's going to make this year so special is it's in the middle of the World Cup Final.
You have the biggest stars in the world descending to Fanatics Fest... it's just going to be absolutely spectacular," said Rubin.
The Jacob Javits Center is also scheduled to host the official World Cup Finals press conference during the Fanatics Fest weekend.
"We'll have the two captains two days before they're going to play in the biggest match of their lives," added Rubin.
The event organizer anticipated that the gathering of top international athletes would recreate the excitement of previous tournament iterations.
"If it's a repeat of 2022, you'd have the coach and team captain.
In that case, you'd have [Kylian] Mbappé and [Lionel] Messi at Fanatics Fest with tens of thousands of fans going crazy," noted Rubin.
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Following the conclusion of the White Party, attention shifts to the holiday weekend where Swift and Kelce are rumored to hold a rehearsal dinner ahead of a celebration expected to draw at least 1,000 guests.
