The first production-spec 2027 Ram 1500 Rumble Bee SRT has been sold for $750,000 at a Barrett-Jackson auction in Las Vegas.
The winning bidder was Dana White, president and CEO of the UFC, who also bought a customized 2005 Dodge Ram 1500 SRT-10 for the same amount.
Together, the two trucks brought in $1.5 million, with all proceeds benefiting Folds of Honor and the UFC Foundation.
Auction Details and Charity Impact
The auction took place earlier this week at Barrett-Jackson's Las Vegas event.
Funds directed to Folds of Honor will provide educational scholarships to families of fallen or disabled military members and first responders.
The UFC Foundation will use its share to support charitable initiatives tied to Mexican Independence Day.
Ram is also a partner of TKO Group, the publicly listed company that owns UFC and WWE.
White has appeared in promotional campaigns for the new Ram Rumble Bee models, including commercials that aired during the UFC's event at the White House in June.
What Makes These Rams Special
The 2027 Ram 1500 Rumble Bee SRT features a custom Diamond Black Crystal Pearl-Coat and Molten Red Pearl-Coat finish.
It includes the Direct Connection 3.0-liter supercharger upgrade for the 6.2-liter V8, pushing output to over 900 hp.
The custom 2005 Dodge Ram 1500 SRT-10 has a one-off yellow-and-black paint scheme and comes with power running boards, a soft roll-up tonneau cover, bed protection, and new floor liners.
Power for the SRT-10 comes from the same 8.3-liter naturally aspirated V10 that powered the Dodge Viper.
