TikTok campaign to buy Spirit Airlines draws $22.8 million in pledges before site crash
Peterson said any outside investors would not control decision-making, with governance intended to remain with contributors.
He also indicated that experienced aviation professionals would be needed if the project advanced.
Major financial and regulatory hurdles remain
Despite the scale of early interest, the campaign’s funding level falls far short of what would be required for an airline acquisition.
A previous proposal involving a separate investor group outlined a potential $1 billion capitalization plan for Spirit, highlighting the gap between pledges and actual costs. :contentReference[oaicite:0]{index=0}
Beyond financing, acquiring and operating an airline involves regulatory approvals, including certification from the Federal Aviation Administration, a process that can take years.
Industry history also shows that similar employee- or community-owned airline models have struggled to sustain operations over time.
Uncertain path forward for viral campaign
For now, the project remains in an early stage, with organizers working to restore the website and clarify next steps.
The rapid response highlights how quickly online communities can mobilize around unconventional ideas, even as practical challenges continue to loom.
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